Problem Statements
- Investor selects the incorrect currency and deposit. Then, reach out to customer care, which can significantly increase the ticket count.
- After copying bank reference & transferring money, forget to confirm the bank transfer and exit the deposit screen.
Responsibilities
Collect stakeholder & users Interviews and Insights, and UI.
Solution
Created an enhanced user experience journey that simplifies currency selection and emphasizes a targeted deposit process.
Team Size
6
Role
Product Designer
Key Stakeholders
- VP of Product
- Product Manager
- Finance Operation Manager
- Data Analyst
- Solution Architect
Tools
Figma
Time
3 Months
Design Process
A User - Centred Design Approach
Discovery Framework
Stackholder Insights
Behavioural Insights
User Insights
Behavioral Insights
Select Currency Analysis
User attributes insights
User Journey
Final UI
Core journey of deposit : Debit Card
Core journey of deposit : Bank Deposit
Impacts
- Since launching the new deposit journey, incorrect currency tickets dropped by 40%,as the currency is now preselected. Additionally, the investment amount ratio has risenby 10% compared to the previous quarter.
- With improved UX copy and separation of payment method, the rate of exits from thedeposit screen has decreased by 30%.
