Problem Statements
Users are unable to find in the website:
- Services
- Products
- Proper navigation
- Information
Solution
Redesign the user experience by integrating new features into the website.
Role
UX designer
Tools
Figma
Responsibilities
Develop various versions of wireframes for Usability testing
Team Size
4
Key Stakeholders
- CMO
- Head of Digital
- Digital Service Senior Manager
- Strategic Assistant (Management Trainee)
Time
3 Months
Select Currency Analysis
Wireframe
During the user testing phase, we had 10 participants use the wireframe to evaluate its usability and functionality. The users were given the following tasks to complete: Can you show me how you would recharge your mobile balance (tk) on your phone number? If you wanted to find bundle offer on the website, how would you go about it? Once you’ve found a bundle you like, can you show me how you would purchase it? Overall, the user test was effective, with users finding the interface intuitive and easy to navigate. 80% of tasks were completed successfully on the first attempt. However, a few areas caused confusion: several users struggled to locate the offer options, and some had difficulty understanding the UX copy since it was in English—they expected it to be in Bangla.
Design Process
